Inspired by Nature
A brand identity inspired by nature, organic beauty and timeless elegance. This guide defines the colours, typography, logo usage and visual elements that bring the Sahana identity to life.
Industry: Fashion
Colour palette
Primary Colour
#4F5D43
Secondary & Accent Colours
#D4AF6B
#92502D
#D0C7B8
#F8F6EF
#353A30
Colour Distribution
25% Botanical Olive
15% Muted Gold
10% Terracotta Brown
5% Warm Taupe
5% Charcoal Olive
Typography
Logo Font: kenia
Body Font: Inter
Logo Background
Through these brand guidelines, we showcase the recommended backgrounds for using the Sahana logo, demonstrating suitable colour combinations, contrast and placement. These examples ensure the logo remains clear, legible and visually consistent across different brand applications and communication materials.
Correct Use
Incorrect Use
Using multiple brand colours
Background colour too bright
Brand Applications
Sahana’s visual identity extends across thoughtfully designed stationery, packaging and brand collateral. Featuring botanical illustrations, earthy tones and refined details, each element creates a cohesive and elegant brand experience across every physical touchpoint.
